The forecasting insight
Why a category’s best-seller this year is rarely its best-seller next year — reading revenue by behavior, not by a straight line.
The one-operator stack
The full map of a one-person venture — the creator-to-conversion growth engine, the operating spine, and the line where human judgment takes over.
The consensus engine
A multi-model AI council, built in n8n, where answers are anonymized, peer-reviewed, ranked, and synthesized into one result.
The marketing LLM
The actual prompt that let any teammate draft an on-brand newsletter — annotated line by line, with the sends it produced.
Creative direction
A specialty-ingredients rebrand — voice shifted from industrial to personal-care, with a rebuilt newsletter system, sales decks, and formula cards. The concept-to-product story, retold for formulators.
Behind the descent
The homepage, as a project — one continuous fall through a generated world: the craft rules that kept a hundred frames coherent, and the engine that ships it.
